BF Holding Limited, operating under the name Deskify AI, respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our services.
1. Who We Are
Legal Business Name: BF Holding Limited
Business Name: Deskify AI
Location: Manchester, United Kingdom
Contact Email: [email protected]
2. Information We Collect
We may collect the following types of personal information when you interact with our website or services:
- Full name
- Email address
- Phone number
- Business name
- Information you submit through website forms
We do not knowingly collect sensitive personal data such as government issued identification numbers, social security numbers, or financial account details.
3. How We Collect Information
We collect information through:
- Website forms
- Appointment booking forms
- SMS communications
- Customer support interactions
All information is provided voluntarily by the user.
4. How We Use Your Information
We use your information for the following purposes:
- Providing and delivering our AI automation services
- Customer support and communication
- Appointment confirmations and reminders
- Sending transactional and marketing SMS messages
- Improving our services and internal operations
5. SMS Communications and A2P 10DLC Compliance
By submitting your phone number through our website forms and selecting the opt-in checkbox, you consent to receive SMS messages from Deskify AI.
Message types may include:
- Appointment reminders
- Service related notifications
- Customer support messages
- Marketing and promotional messages
Message frequency may vary. Message and data rates may apply depending on your mobile carrier.
You may opt out of SMS communications at any time by replying STOP to any message. Opt-out requests are honored immediately. You may reply HELP for assistance or contact us directly at [email protected]
Consent to receive SMS messages is not a condition of purchase.
6. Data Sharing and Third Parties
We do not sell, rent, or trade your personal information.
We use GoHighLevel as our customer relationship management and messaging platform to securely store and process data. Your information is only shared with service providers when necessary to deliver our services and is handled in accordance with applicable data protection laws.
Mobile phone numbers and SMS consent data are not shared, sold, rented, or disclosed to third parties for their marketing purposes. Mobile information is used solely to provide service related communications, customer support, notifications, and SMS messages that users have explicitly opted in to receive, in compliance with applicable laws and carrier requirements.
7. Data Security
We take reasonable and appropriate measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. Access to data is limited to authorized personnel and systems only.
8. Cookies and Tracking
We do not use cookies, tracking pixels, or behavioral tracking technologies on our website at this time.
9. Children’s Privacy
Our services are intended for business owners and individuals aged 18 or older. We do not knowingly collect personal information from children.
10. Your Rights
Depending on your location, you may have the right to:
- Request access to your personal data
- Request correction or deletion of your data
- Withdraw consent for communications
To exercise these rights, please contact us at [email protected]
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, you may contact us at:

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